Ice Wireless 

Situation

I received 3-weeks notice that Ice Wireless had paid for an event sponsorship in the Yukon, which included one of the main booth spaces. The event was a week-long winter celebration full of daily outdoor activities and nightly entertainment. The main issue: they forgot they had nothing planned for it!

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Task

Create an engaging booth experience to promote Ice Wireless' new unlimited phone plan and increase brand awareness in a market where sales were historically low.

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Action

• Brainstormed and implemented a “fun in the sun” beach theme.

  • Attendees would be tired of hearing about winter, so I wanted to flip the script and give them something they don’t get all the time, the beach!

  • I decided to incorporate an Instagram station that printed framed, branded pictures of attendees on-site once they shared a picture with #icewireless & #iceunlimited (created exposure for brand and new phone plan on social media).

• Coordinated design, printing and shipping of all marketing collateral and booth materials.

• Hired and trained 2 Brand Ambassadors (key messaging from client and technical Instagram printer training).

• Held daily status calls to ensure all decisions for event initiatives were approved by client.

• Offered remote support to ensure everything ran smoothly.

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Results & KPIs

• 80+ Instagram photos shared with #icewireless & #iceunlimited

• Generated a 15% increase in phone activation sales that month