Integrated marketing:
Ice wireless holiday campaign
Situation
With the 2017 year coming to an end, Ice Wireless wanted to make one last push to drive sales and brand awareness during the holiday season.
Task
Between November 15th 2017 - December 22nd 2017, acquire 100 new phone activation subscriptions and increase brand awareness.
Action
Through an analysis of historical subscription activation data, I discovered that 99% of subscription activations were conducted in-store. Knowing this and understanding the Christmas season was quickly approaching, I leveraged a mix of the below channels and ensured the majority messaging was positioned to be relevant to the holiday season and drove traffic to the nearest location.
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Social – paid and organic posts on Facebook
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Out-of-Home:
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Printed local newspaper
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Direct Mail
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Radio
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In-store print collateral
Results & KPIs
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